Ad Served to Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the Endanwender’s browser or app. Unlike other media buying types we looked at, programmatic direct doesn’t follow a bidding process. The inventory is sold directly https://angelokwdik.targetblogs.com/28769900/die-grundprinzipien-der-online-werbung