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Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them. Real time bidding facilitated through an SSP can help publishers find the right demand sources to work https://analisi-delle-campagne56677.blogvivi.com/28946760/indicatori-sulla-cpm-costo-per-mille-si-deve-sapere

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