An introduction to up to date principles and techniques of marketing. The study course is structured around the entire process of marketing planning resulting in the development of successful advertising and marketing methods, such as the commercialization of services and products in domestic and international environments. The varsity's signature lecture https://engineeringcollegeroorkee.food.blog/2025/02/19/rit-roorkee-a-premier-institution-for-engineering-and-paramedical-education/